Soft Power    
photo: flickr.com/photos/fukagawa
Power used to be equated with military might. Now nations are increasingly relying on another kind of power: soft power. In this BBC World Service documentary, we examine how countries like India and China are using soft power to increase their influence around the world.


 
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Warfare and economic sanctions may never go away. But nations are acknowledging the benefits of building strength by attracting others, instead of threatening them. The BBC's Philip Dodd tells us about the many forms that a strategy called soft power can take, and explores how China is using it.

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Hard power is the use of coercion and payment. But soft power attracts others to follow your lead. Philip Dodd continues his report on soft power with a look at how India’s influence is spreading worldwide.

Commercial road in Bangalore (photo:flickr.com/photos/aterreno)

 

 

 

 

   
   
     



THE CHANGING WORLD is the sister documentary series of PRI's The World. Each week, we offer American radio listeners two in-depth documentaries from the BBC World Service that probe issues critical to our understanding of our evolving world.
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